A Brief

The Synopsis

Arctix is a well-established brand offering a trendy and exclusive selection of winter wear and travel accessories for men, women, and kids. With a commitment to high-quality craftsmanship and extreme weather protection, Arctix ensures families stay warm and comfortable in harsh winter conditions.

Potential

The Opportunity

Arctix is already a top 3 B2B seller on Amazon in its category. However, the brand sought to expand into the B2C market with its own e-commerce platform, strengthening brand identity and establishing itself as a leader in the retail segment. The goal was to create a custom, high-end online store with tools and strategies to engage end users directly, enhancing sales and customer loyalty.

Hurdles

The Challenges

Transitioning from B2B dominance to a successful B2C platform posed several challenges:

Scalability & Performance: Managing a large-scale e-commerce platform with 100+ product variants while ensuring smooth navigation and quick load times.
OComplex Backend Integrations: Syncing inventory, shipping, returns, and fulfillment with multiple warehouses and NetSuite ERP for seamless operations.
Customer Engagement & Retention: Shifting from bulk B2B sales to a direct-to-consumer approach required effective branding, marketing, and retention strategies.
Optimized Advertising Strategies: Utilizing smart, targeted ad campaigns based on real-time weather conditions to increase sales during peak seasons.
Data-Driven Marketing Execution: Implementing email marketing through Klaviyo and other automation tools to maximize customer outreach and repeat purchases.

Successfully overcoming these hurdles was key to ensuring Arctix’s smooth transition into the competitive B2C e-commerce market.

Approach

Our Solution

To establish Arctix’s premium retail presence, we developed a fully customized B2C e-commerce store using Shopify. The platform was tailored for scalability, user engagement, and seamless backend integrations.

Key Solutions Implemented:

Custom Shopify Development: Designed a highly interactive and user-friendly interface to showcase Arctix’s winter collection.
Advanced Backend Integration: Synced inventory, fulfillment, returns, and shipping with NetSuite ERP and multiple warehouses.
Smart Marketing & Retargeting: Deployed email campaigns via Klaviyo and Google Weather-based ad campaigns for targeted audience engagement.
Customer Retention & Loyalty Strategies: Integrated personalized email automation, exclusive deals, and reward-based customer retention tactics.
Performance Optimization & Scalability: Ensured the platform could handle high seasonal traffic, leading to $200,000 in sales during the first winter season.

By transforming Arctix’s online presence, we helped establish it as a strong B2C brand, ensuring long-term growth, customer loyalty, and higher revenue generation.

Working with Prologic Technologies has been a great experience. Their expertise in eCommerce solutions and web development helped me build a stunning, user-friendly site that truly reflects my brand.

Real-time functionality and customer analytics have made day-to-day operations more efficient. Their support and value are outstanding. Highly recommended!

Sidhant Madaan

Founder of Senara Jewels

As the owner of a customized gifting business, working with Prologic Technologies has been a rewarding experience. They built a seamless and user-friendly digital solution that perfectly fits our niche.

Their expertise in custom development, web solutions, and UI/UX design has helped us better understand customer preferences and make data-driven decisions. Their pricing is fair, and the support has been exceptional.

Gurtej Singh

Founder of El Obsequio

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Arctix- Winter wear clothing and accessories for all