7 Psychological Phenomena In UX Design

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Psychological Phenomena In UX Design

When it comes to UX  (User Experience) design what we can certainly say is that psychology plays a vital role in order to provide highly engaging UX.

A good understanding of human psychology comes in handy in building a more effective, powerful, and engaging experience for the users.

Here are the 7 Psychological Phenomena in UX design:


  • The Principle of Least Efforts
  • The Principle of Socialization
  • The Principle of Emotional Contagion
  • The Principle of Identity
  • The Principle of Beauty
  • The Psychology of Mistakes
  • Focus, Attention & Concentration

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