Importance of User Experience Design

Importance of User Experience in Web and Mobile Applications

By Rajiv Sikka In Design Thinking, Digital Mobility, UI UX Designs, Web Engineering


Did you ever wonder why your optimally programmed and great looking web and mobile applications failed to kick- off? 

Why your mobile app, despite of being built over the latest cutting edge technology, has very few or no downloads?

Why clients often go for multiple rounds of Re-doing the web or mobile application based on User feedback?

All above points to the need of having a better User Experience!!

User Experience (UX) is considered the heart of any product/ service.

User Experience (UX) is often confused with User Interface (UI) and is considered a synonym for look and feel of a Digital Web or Mobile applications. Even during the development and design process, the team is more focused on delivering a better looking product than a meaningful and useful one. The major onus of Usability Testing lies with end user’s experience of our product. Infact, by the time product reaches end user its fate has been already decided based on how useful and usable design it has. End user at this stage will just validates its usefulness via it’s user experience and categorizes a product as good or bad. Had we realized the importance of User Experience much earlier (in fact since beginning), we would have much more control over the product’s destiny.

70% Users will never return to a Website/App, if they have a Bad User Experience (UX)

User Experience Design MUST be a part of the product life cycle since beginning, especially when we talk about designing a digital product like Web Application or Mobile Application. We need to decide the workflows, language of text/ messages, appropriate colors and action touch points by understanding the needs of our target audience/ end user. Since all digital product are finally to be used by a human user; understanding how human mind functions and its needs can give us better insights on how we design a more meaningful and engaging product and reduce its chances of failure when it goes to the market.

75% B2C App and Website companies’s #1 Priority is creating Engaging Content for users

There is no doubt why such a huge number of digital companies are prioritizing the creation of engaging content over brand and price? Why they believe that User Experience is the key to success for any product or service? One of the key success factors for any Product or Service is that it must understand the user needs and fulfill those with an easy to use and human-centric approach- i.e. It must be Designed for Humans. Considering the resourcefulness and human-centric approach since beginning of the product design can really make a difference to your product and can create joyful UX Experiences.

I cannot stress more than bring your attention to a well known fact that evolution of the most widely used and loved communication device from a cordless phone in 1970 to a single button iPhone of 1990 was a consequences of nothing else but fulfilling user’s needs and creating a better User Experience.

Come and take a deep dive into the ocean of User Experience and embark upon the journey of creating usable products and Engaging User Experiences.


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