Types of Ecommerce Business Models

Like this? Share it

Reading Time: 3 minutes

In case you’re beginning an online business, chances are you’ll fall into any one of these four general classifications of the Ecommerce business models.


Each has its advantages and challenges, and numerous organizations work in a few of these classes at the same time.


Understanding what your thought fits well will help you figure innovatively about what your chances and threats may be.


Four Types of Ecommerce Business Models are:

B2C – Business to consumer

ecommerce model


  It offers service to their end-client. The B2C model is the most widely recognized plan of action. So there are numerous novel methodologies under this umbrella.


Anything you purchase in an online store as a buyer — like apparel, family supplies, entertainment — is done as a part of a B2C exchange.


The dynamic interaction for a B2C purchase is a lot more limited than a business-to-business (B2B) purchase, particularly for things that have a lower cost.


Consider the big picture: it’s a lot simpler for you to settle on another pair of sneakers than for your organization to vet and buy another email specialist co-op or food caterer.


Due to this more limited deals cycle, B2C organizations ordinarily spend less promoting dollars to make a deal, yet additionally have a below order value and fewer repeating orders than their B2B partners.


Furthermore, B2C doesn’t just incorporate items, however services also.


B2C trailblazers have utilized innovation like mobile applications, local promoting, and remarketing to advertise directly to their clients and make their lives simpler all the while.

B2B – Business to business.

ecommerce model


In a B2B plan of action, a business offers its item or administration to another business. In some cases, the purchaser is the end client, yet frequently the purchaser resells to the buyer.


B2B exchanges by and large have a more extended deals cycle, yet higher-order value & repetitive purchase.


B2B trailblazers have made a spot for themselves by supplanting inventories and request sheets with online eCommerce stores and improving focusing on niche markets.


In 2020, nearly a portion of B2B purchasers is recent college grads — almost twofold the sum from 2012. As more youths enter the age of making deals, B2B selling in the online space is getting more significant.

C2B – Consumer to business



C2B organizations permit people to offer services and products to organizations.


In this eCommerce business model, a website may permit clients to post the work they need to be finished and have organizations offered the opportunity.


Elance (presently Upwork) was an early leader in this model by assisting organizations with recruiting consultants.


This methodology enables customers to name their costs or have organizations straightforwardly contend to address their issues.


Recent trend-setters have creatively utilized this model to interface organizations to online media influencers to advertise their items.

C2C – Consumer to consumer.

C2C ecommerce business model


A C2C business — additionally called an online marketplace — connects purchasers to trade services and products. That normally brings in their cash by charging exchange or posting fees.


Online organizations like Craigslist and eBay spearheaded this model at the beginning of the web.


C2C organizations profit by self-pushed development by rousing purchasers and vendors. However, face a critical test in quality control and innovation support.

Prologic Technologies is a Credible Digital Agency for Bespoke WebRTC, Mobile & Web App Development, Custom eCommerce Platforms, Telemedicine Solutions, UI/UX Designs, Alexa Skills, and Chatbots.
Explore our services to know more about us.

You can also follow us on Twitter.