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The Challenge

  • Curating Exclusive Product Inventory: Creating and sustaining a supply of unique, handcrafted products.
  • Balancing Customization with Turnaround Time: Offering deep personalization without delivery delays.
  • Maintaining Luxury Experience Across Orders: Ensuring consistent packaging, materials, and unboxing elegance.
  • Flexibility for Corporate Clients: Custom branding options, bulk ordering, and varied use cases.
  • Eco-Friendly Expectations: Meeting sustainability standards through conscious sourcing and packaging.

The Opportunity

The growing demand for sophisticated, customized gifts revealed a clear market gap: existing solutions often felt generic and lacked a premium feel. El Obsequio envisioned a luxury gifting destination that serves both individuals and corporates looking for something meaningful, personalized, and timeless.

Our Solution

We helped El Obsequio build a Shopify-powered storefront tailored for both everyday and milestone gifting. It includes a flexible product architecture, high-end design, and efficient order-to-delivery systems.


Key Implementations:

  • Custom Shopify Theme Development: Luxury-forward design with visual storytelling and intuitive navigation.
  • Product Personalization Tools: Text engravings, initials, packaging choices, and bulk order options.
  • Corporate Gifting Workflow: Custom quote system and branded packaging modules.
  • Streamlined Checkout & Logistics: Delhivery/ShipRocket integration for real-time tracking and prompt fulfillment.
  • Sustainability Focus: Eco-conscious packaging with elegant, recyclable materials.

Key Features

  • Category-based gifting filters (Corporate, Wedding, Festive, Birthday)
  • Engraving & customization options on product page
  • Add-on builder for bundled gifting
  • WhatsApp concierge for last-minute orders
  • Gifting notes & custom message fields at checkout

Tech Stack

  • Platform: Shopify (custom theme)
  • Frontend: Liquid, HTML5, JavaScript, CSS3
  • Integrations:Razorpay, Delhivery/ShipRocket, Klaviyo, WhatsApp chat plugin

Results You Can Measure

30%increase

in conversion rate after launching personalized gifting flows

80%Orders

now include custom branding or messaging

50%
Repeat

client rate for corporate gifting post onboarding

Client Impact

El Obsequio has established itself as a go-to name in the luxury gifting space—combining craftsmanship, customization, and convenience to create an unmatched user experience.

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