Transforming fashion retail into a powerful medium for self-expression and confidence.
The traditional lingerie shopping experience often neglects inclusivity and personalization. Envy’s Answer saw the opportunity to build a digital-first lingerie brand that prioritizes confidence, body positivity, and ease of shopping—all through a premium Shopify storefront.
Consumers increasingly expect lingerie brands to be inclusive, user-friendly, and aligned with self-expression. The goal was to craft a digital store that reflected these values with a seamless shopping experience that maximizes engagement and reduces cart abandonment.
We partnered with Envy’s Answer to develop a bespoke Shopify-powered ecommerce platform that:
The result is a cohesive and empowering digital retail experience that supports women in feeling confident and stylish
in user engagement and session duration
in cart abandonment through improved flows
conversion rates from product discovery to checkout
foundation for future DTC and wholesale expansion
Envy’s Answer now leads with a confident digital brand presence that empowers women,
strengthens
customer loyalty, and sets new standards for ecommerce inclusivity in the lingerie space.
