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The Challenge

The client, a seasoned serial entrepreneur, envisioned a marketing platform that connected mobile users with local businesses in a way that guarantees ROI. The challenge was to develop a model that:

  • Encouraged mobile users to discover and visit local businesses
  • Promoted coupons through social media virality
  • Delivered measurable traffic to business owners—who only paid for actual results

This required a seamless integration of mobile marketing, QR code technology, geo-targeting, and social sharing—all tied into a performance-based billing model.

The Opportunity

Impermium aimed to:

  • Build a mobile-first platform that connected businesses to nearby users in real time
  • Enable local discovery, coupon redemption, and viral sharing via Facebook and Twitter
  • Generate live reports and redemption tracking that confirmed results before charging businesses
  • Turn coupon redemptions into digital and printable formats for both mobile and desktop users

Our Solution

Leveraging our prior mobile marketing experience, we designed a mobile-optimized web app with:

  • A simple and interactive UI that quickly gained traction with users
  • QR codes for location-based offers and giveaways
  • Facebook and Twitter API integrations for social sharing and viral growth
  • Google Maps integration with direction and contest location pins
  • Real-time email promotions using Constant Contact API
  • HTML-to-PDF conversion for high-res, printable contest tickets

The platform also featured business dashboards and analytics to monitor redemptions and campaign performance.

Key Features

  • QR Code Coupons: Drive foot traffic through scannable codes
  • Social Media Integration: Share incentives with a click via Facebook and Twitter
  • Mobile & Web Access: Mobile-friendly site to redeem offers on the go
  • Business Dashboard: Track redemptions, visits, and campaign success
  • Geo-Targeted Maps: Google Maps and Directions integrated for contest locations
  • PDF Ticket Generation: Convert digital passes to high-resolution printable formats

Tech Stack

  • Backend: PHP 5.3, MySQL 5.0, Fedora Linux
  • Frontend: HTML5, CSS3, JavaScript, jQuery, Mobile jQuery, AJAX
  • APIs: Google Maps, Google Infographics, Constant Contact, Facebook, Twitter
  • Utilities: HTML2PDF Converter, PHPProjekt, Mantis Bug Tracker, SVN Version Control

Results You Can Measure

100+Local Businesses

enabled to launch cost-effective, pay-for-performance mobile campaigns

62%Boost

in footfall and in-store redemptions in pilot locations

45%Increased

in coupon sharing through viral loops on Facebook and Twitter

Product Impact

Impermium reshaped mobile marketing for small businesses by creating a platform where digital
engagement directly translated into physical visits—backed by a unique pay-only-for-results model.

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