Book a Consult

The Challenge

Millions of small and micro businesses across Southeast Asia and India lacked a digital presence—many without websites or customer communication tools. OnShop aimed to:

  • Offer these SMEs a way to go online without technical barriers
  • Enable hyperlocal discoverability and customer engagement
  • Launch on mobile platforms widely used across the region (BlackBerry, Android, iPhone)

However, challenges emerged early:

  • The smartphone revolution was just beginning, making timing difficult
  • The platform struggled to achieve product-market fit and build both sides of the user base
  • The two-sided marketplace model—SMEs and consumers—proved difficult to balance
  • Funding constraints limited evolution and marketing efforts

The Opportunity

OnShop was designed to:

  • Provide SMEs with a complete micro-site: business profile, contact details, catalog, messaging
  • Allow consumers to find, follow, and interact with favorite businesses
  • Support localized discovery using Google Maps integration
  • Deliver digital loyalty tools such as coupons and opt-in flyers
  • Enable social sharing through integrations with Facebook, Twitter, and YouTube

Our Solution

Prologic Technologies collaborated with the founding team to develop a mobile-optimized, lightweight platform suitable for the region's mobile usage and connectivity realities. The system included:

  • Web and mobile interfaces for business registration, catalog management, and customer messaging
  • Consumer-facing mobile site to browse, follow, and interact with local businesses
  • Geo-localization services using Google Maps APIs
  • Basic CRM features: customer interaction logs, broadcast messages, and loyalty coupon creation
  • Integration with Facebook, Twitter, and YouTube to amplify reach

Key Features

  • Business Profiles: What they do, where they are, how to reach them
  • Customer Engagement: In-app messaging, reviews, and support
  • Product Catalogs: Upload, manage, and showcase offerings
  • Digital Flyers & Coupons: Opt-in promotions and loyalty initiatives
  • Local Search: Google Maps-based discovery of nearby businesses
  • Mobile Support: Optimized for Android, iPhone, and legacy BlackBerry OS
  • Social Integration: Amplify listings with social network sync

Tech Stack

  • Backend: PHP, MySQL
  • Frontend: HTML5, CSS, JavaScript
  • Mobile: Responsive design with platform-specific rendering for Android, iOS, BlackBerry
  • APIs: Google Maps, Facebook Graph, Twitter, YouTube

Results You Can Measure

5Markets

successfully launched across Southeast Asia

60% Early

adoption by SMEs highlighted the need, but growth plateaued

3Key Challenges

timing, two-sided network, and underfunding—impacted traction

Product Impact

OnShop was ahead of its time—a bold step toward democratizing digital visibility for SMEs in regions often overlooked by mainstream platforms.
While it didn't achieve mass adoption, it served as an early lesson in lean experimentation, timing, and building for underserved markets.

Have a Similar Idea/ Product in Mind?

Request a Free Quote icon icon Book a Call with Us iconicon
We use cookies to enable website functionality, understand the performance of our site, provide social media features, and serve more relevant content to you. You may review our Privacy Policy.
×