Book a Consult

The Challenge

Mobile marketing is fast-moving, fragmented, and notoriously difficult to track. The client envisioned an advanced QR code-based marketing engine—where each scan triggered a custom experience such as video, calendar invites, payments, and more. The platform also needed to support multiple user roles (distributors, clients, administrators), real-time scan tracking, and seamless mobile experiences across all devices.

The Opportunity

Gotcha Mobile aimed to:

  • Build a modular engine for generating smart tags like Tag2Pay, Tag2Video, Tag2Calendar
  • Provide branded mobile and desktop landing pages for every client and distributor
  • Enable robust analytics and geo-tracking of QR code usage
  • Scale easily for growing tag and user volumes while maintaining high-speed content delivery

Our Solution

We developed a multi-tenant, QR-based marketing platform using CAKEPHP for MVC scalability and RED5-based custom CDN for mobile content delivery. Landing pages were dynamically rendered for both desktop and mobile screens with custom branding per distributor and client.
Advanced reporting used Quova/Neustar IP2Location services and Google Charts/GeoCharts APIs for insightful campaign performance. A flexible role-based dashboard let users generate, switch, and track tag types—alongside single-click integrations with 3rd-party systems and real-time tag analytics.

Key Features

  • Custom QR Tag Types: Tag2Video, Tag2Calendar, Tag2Pay, and more
  • Branded Pages: Unique PC and mobile landing pages per distributor/client
  • Advanced Scan Analytics: Location-aware insights via IP2Location and GeoCharts
  • Multi-Level Access: Role-based dashboards and content access
  • Self-Serve QR Tag Management: Instantly generate, switch, and monitor tags
  • Video Encoding & Delivery: Real-time scan stats visualized using Google Charts
  • Graphical Reporting: Centralized dashboard for users, logs, and vessels
  • Auto Login Tools: One-click access to 3rd-party systems from user dashboards

Tech Stack

  • Backend: PHP 5.3 (CAKEPHP), MySQL 5.0, Fedora Linux
  • CDN & Media: RED5 Media Server, FFMPEG Encoder
  • Frontend: HTML5, CSS3, jQuery, Mobile jQuery, AJAX, JavaScript
  • API: Google Maps, Google Infographics, IP2Location (Neustar/Quova)
  • Utilities: HTML2PDF Converter, PHPProjekt, Mantis Bug Tracker, SVN

Results You Can Measure

50+scalable

and intuitive QR-based marketing engines delivered for agencies and brands

70%Enabled

real-time campaign monitoring with location-aware reporting adoption

60%Improvement

in ROI from highly customized, trackable mobile campaigns

Product Impact

Gotcha Mobile Solutions transformed QR code usage into a fully interactive, data-driven mobile marketing
experience—bridging the gap between print, digital, and mobile commerce.

Have a Similar Idea/ Product in Mind?

Request a Free Quote icon icon Book a Call with Us iconicon
We use cookies to enable website functionality, understand the performance of our site, provide social media features, and serve more relevant content to you. You may review our Privacy Policy.
×