The Challenge

Millions of small and micro businesses across Southeast Asia and India lacked a digital presence—many without websites or customer communication tools. OnShop aimed to:

  • Offer these SMEs a way to go online without technical barriers
  • Enable hyperlocal discoverability and customer engagement
  • Launch on mobile platforms widely used across the region (BlackBerry, Android, iPhone)

However, challenges emerged early:

  • The smartphone revolution was just beginning, making timing difficult
  • The platform struggled to achieve product-market fit and build both sides of the user base
  • The two-sided marketplace model—SMEs and consumers—proved difficult to balance
  • Funding constraints limited evolution and marketing efforts

The Opportunity

OnShop was designed to:

  • Provide SMEs with a complete micro-site: business profile, contact details, catalog, messaging
  • Allow consumers to find, follow, and interact with favorite businesses
  • Support localized discovery using Google Maps integration
  • Deliver digital loyalty tools such as coupons and opt-in flyers
  • Enable social sharing through integrations with Facebook, Twitter, and YouTube

Our Solution

Prologic Technologies collaborated with the founding team to develop a mobile-optimized, lightweight platform suitable for the region's mobile usage and connectivity realities. The system included:

  • Web and mobile interfaces for business registration, catalog management, and customer messaging
  • Consumer-facing mobile site to browse, follow, and interact with local businesses
  • Geo-localization services using Google Maps APIs
  • Basic CRM features: customer interaction logs, broadcast messages, and loyalty coupon creation
  • Integration with Facebook, Twitter, and YouTube to amplify reach

Key Features

  • Business Profiles: What they do, where they are, how to reach them
  • Customer Engagement: In-app messaging, reviews, and support
  • Product Catalogs: Upload, manage, and showcase offerings
  • Digital Flyers & Coupons: Opt-in promotions and loyalty initiatives
  • Local Search: Google Maps-based discovery of nearby businesses
  • Mobile Support: Optimized for Android, iPhone, and legacy BlackBerry OS
  • Social Integration: Amplify listings with social network sync

Tech Stack

  • Backend: PHP, MySQL
  • Frontend: HTML5, CSS, JavaScript
  • Mobile: Responsive design with platform-specific rendering for Android, iOS, BlackBerry
  • APIs: Google Maps, Facebook Graph, Twitter, YouTube

Results You Can Measure

5Markets

successfully launched across Southeast Asia

60% Early

adoption by SMEs highlighted the need, but growth plateaued

3Key Challenges

timing, two-sided network, and underfunding—impacted traction

Product Impact

OnShop was ahead of its time—a bold step toward democratizing digital visibility for SMEs in regions often overlooked by mainstream platforms.
While it didn't achieve mass adoption, it served as an early lesson in lean experimentation, timing, and building for underserved markets.

FAQs

FAQs

Prologic Technologies specializes in comprehensive custom software development services, including bespoke web and mobile application development, SaaS platform creation, and low-code solutions. We engineer tailored software designed to optimize specific business processes, drive efficiency, and provide a competitive advantage, ensuring alignment with strategic objectives and future scalability.

We provide specialized HIPAA-compliant health tech development services, focusing on secure and compliant patient care apps and healthcare software. Our expertise ensures that all solutions adhere to stringent regulatory standards while incorporating innovative features for improved patient engagement, data management, and operational efficiency within clinics and hospitals.

Our core app development services encompass custom web application development, native and cross-platform mobile application development, and bespoke SaaS platforms. We leverage modern technologies and agile methodologies to build robust, scalable, and user-centric applications that meet the evolving demands of various industries and user bases.

Prologic Technologies offers end-to-end AI software development and AI/ML innovation services, from Proof-of-Concept (PoC) and Minimum Viable Product (MVP) development to full-scale AI application deployment. We focus on integrating intelligent capabilities to automate processes, derive actionable insights, and create predictive models that drive strategic decision-making and enhance operational intelligence.

As a distinguished software development company, Prologic Technologies delivers bespoke software and custom solutions by deeply understanding each client's unique challenges and industry landscape. We apply a consultative approach to craft highly customized applications, product engineering solutions, and digital platforms across diverse sectors like healthcare, e-commerce, and logistics, ensuring precise alignment with strategic business goals.

Prologic Technologies helps enterprises overcome the limitations of outdated infrastructure through legacy system modernization. We implement strategic API-led integrations to connect disparate systems, improve data flow, and enhance interoperability, ensuring that existing investments are leveraged while paving the way for scalable, future-ready IT environments that support digital transformation initiatives.

We provide advanced Web3.0 development services, exploring applications across various sectors including HealthTech, E-commerce, Law Firms, Retail & Wholesale, Media & Entertainment, Shipping, Climate Tech, and EdTech. Our expertise enables clients to leverage decentralized technologies for enhanced security, transparency, and innovative business models.

Our product engineering capabilities span the entire lifecycle, from initial Proof-of-Concept (PoC) and Minimum Viable Product (MVP) development to full-scale product development. We partner with clients to transform innovative ideas into market-ready products, focusing on robust architecture, user experience, and scalable design to ensure successful launch and sustained growth.

Yes, in addition to our comprehensive custom software development, Prologic Technologies also offers ready-to-deploy platforms. These include our HRMS for human resources management and ProTasker for efficient task and project management, providing immediate solutions for common business needs with proven reliability.

Our experience, exemplified by the OnShop case study, showcases our capability in developing digital enablement platforms for SMEs in emerging markets. We designed a mobile-optimized, lightweight solution with geo-localization and basic CRM, demonstrating our ability to deliver impactful, localized, and mobile-first tools to underserved regions, fostering digital inclusion and business growth.

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