A revolutionary app enabling seamless buying and selling on Instagram through
hashtags—optimized within
Instagram’s strict API policies.
Despite being the most engaging social platform, Instagram was never designed to support direct commerce. Strict API usage policies, limited link functionality, and complex approval workflows made it extremely difficult to enable transactional capabilities. The challenge was to build a real-time shopping experience on Instagram that’s both intuitive and compliant.
Tagzie set out to:
We reverse-engineered Instagram’s public data access and paired it with a patent-pending
algorithm (filed in the UK) to enable a comment-triggered purchase mechanism. Buyers could purchase a
product
simply by commenting with the hashtag #tagzie. The app syncs product images, manages order data, and
facilitates payments via Stripe Connect, offering real-time, multi-currency settlements to sellers.
The result? A social commerce experience that feels native, secure, and frictionless.
users to buy and sell directly from Instagram posts
full API compliance with Instagram while maintaining functional innovation
a scalable engine for hashtag commerce that gained attention across UK & global markets
Tagzie introduced an entirely new way of shopping socially—by turning hashtags into
payment triggers.
It allowed brands, influencers, and sellers to capitalize on their Instagram following
without leaving the platform.
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Yes, Prologic Technologies has a proven capability in developing advanced social commerce platforms, as demonstrated by our work on Tagzie. This expertise includes navigating complex platform APIs (like Instagram's), implementing real-time transactional engines, integrating secure multi-currency payment solutions (e.g., Stripe Connect), and developing patent-pending algorithms for innovative user experiences. We are adept at transforming novel business models into compliant, scalable, and highly functional commerce solutions.
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