5 Ways To Make Scannable Pages

“It takes just a few minutes to turn a post from an overwhelming mass of gray text into a post that engages the reader and pulls her in.” – Pamela Wilson

In This Info-graphic, We Have Discussed 5 Ways To Make Your Pages Scannable

THE F-SHAPE

Web pages are typically scanned from the top left corner, across to the right, and then top to bottom along the left side of the page, in an f-shape. So get the important words into the headline and first sentence, and at the beginning of paragraphs where they’ll be seen.

HEADLINE

Always have a headline, and keep it meaningful and direct. Remember the f-shape – use the important words towards the beginning. Your headlines might appear in many other places as a link to the page, so make sure they  describe it well & make scannable pages.
 
STANDFIRST

The first 1 or 2 sentences that many pages have below the headline, emphasized in bold or a larger font size, is known as a Standfirst. But don’t just bold the first sentence – a well written Standfirst will succinctly describe the whole story, & act as a teaser to tempt the reader on.
 
SUBHEADS

Pages can be broken up with subheads, perhaps 2 or 3 for longer pages. Keep them short and meaningful, describing the text to come. And remember the f-shape – always left-align your subheads..
 
LISTS

Lists can be great for displaying easily scanned ideas. But don’t overuse them, and keep the items short – just putting a bullet at the beginning of your paragraphs doesn’t make it a useful list.

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