Though the MVP (Minimum Viable Product) provides a starting point for testing hypotheses, it does not imply that it is simple to develop. The goal of building an MVP is not to determine whether or not the product is technically feasible. Rather, it’s to determine if you should be constructing it in the first place, and, more importantly, whether it solves a need that people are willing to pay for.
Time & money are vital resources, and squandering them on developing product that does not match those requirements is unacceptable.
Simple Ways To Test Your MVP
Customer Interview
The aim of conducting user interview is to gather valuable information about your product.
You can conduct this process by outlining the users problems. Furthermore, you can ask the consumer what they think about them and how they would rank each problem.
These interviews can be a goldmine of actionable information because even if your presumed problems turn out to be unimportant to the consumer, you still have significant data to assist you to pivot your offering.
Landing Pages
The “Landing Page” is first page that visitors & potential buyers arrive at after being directed down the funnel.
It’s a marketing opportunity where you can describe your product’s capabilities and get them to sign up. However, it’s also a terrific MVP that allows you to evaluate your product against real-world market expectations.
Landing pages are often misinterpreted as a page to capture user’s input. However, they may be used to evaluate products more comprehensively.
Ad Campaigns
Ad campaigns, maybe counterintuitively, are an excellent approach to conducting market validation polls. Google and Facebook are platforms that let you drill down demographics to the specific target client you’re attempting to reach. It allows you to run a low-fidelity test to see which features or parts of your product are most appealing to them.
Running a campaign through these platforms provides insights like click-through rates and conversions, which can be useful in establishing what your product will be and how it will function.
Fundraising
Crowdfunding portals such as Kickstarter and Indiegogo offer an excellent venue for conducting MVP tests. These websites are essentially collections of MVPs. Where amount of money people contribute to the campaigns determines market reaction.
This combines the benefits of validated learning with product development fundraising and even gives you access to a group of highly interested and actively involved early adopters who have a vested interest in the success of your product, which is great for building word-of-mouth marketing as well as continuous feedback along the way.
Digital Prototypes
Mockups, wireframes, and prototypes can be used to demonstrate a product’s functionality in a way that is similar to real life. MVPs can range from simple sketches to screenshot previews to more complex “dummy” applications that demonstrate the user experience.
You can use collaborative wireframing and prototyping tools like UXPin to express your ideas & share them in a transparent manner.
Paper Prototypes
Physical prototypes and digital digital prototypes are identical. It helps to illustrate your product and its user experience.
Paper prototypes for MVP testing have benefit of being usable by anybody on team, including product managers, graphic designers, & end-users. It doesn’t need much explanation because it gives you a real-life portrayal of the product.
Conclusion
Building an MVP involves more work since the process of iteration & verified learning necessitates a large time and energy investment. That’s why, while creating MVPs, it’s critical not to become bogged down by superfluous features and overhead.
Ultimately, the goal is to determine whether the effort you’re putting in is worthwhile, and you don’t want to waste time working on something that consumers don’t find valuable or willing to pay for.
It’s also crucial to remember that you could wish to test your MVP using various methodologies while testing your hypothesis. Obviously, the one that best matches your company strategy and target market will differ.
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