Importance of UX in Web & Mobile Applications

UX in web & mobile applications

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Did you ever wonder why your optimally programmed and great-looking web and mobile applications failed to kick off?

Why your mobile app has very few or no downloads, despite using the latest cutting-edge technology?

Why do clients often go for multiple rounds of Re-doing the web or mobile application based on user feedback?

All above factors point towards a poor User Experience for web & mobile applications.

User Experience (UX) is considered the heart of web & mobile applications

UX is often confused with UI and is considered a synonym for the look and feel of a Digital Web or Mobile applications. Even during the development and design process, the team is more focused on delivering a better-looking product instead of a meaningful and useful one. By the time product reaches end user its fate has been already decided based on how intuitive design it has.

End-users at this stage will just validate its usefulness and categorize it as a good or bad product. Had we realized the importance of User experience earlier (preferably, since beginning), we would have much more control over product’s destiny.

70% Users will never return to a Website/App, if they have a Bad User Experience (UX)

User Experience Design MUST be a part of product life cycle since beginning, especially when we talk about designing digital products like Web Application or Mobile Applications. We need to decide the workflows, language of text/ messages, appropriate colors, CTA, and various other touchpoints by understanding the needs of our target audience/ end-user.

Since all digital products are to be used by human users; understanding how human mind functions and its needs can give us better insights on how to design a more meaningful and engaging product and reduce its chances of failure when it goes to the market.

75% B2C App and Website Company’s #1 Priority is creating Engaging Content for users

There is no doubt why such a huge number of digital companies are prioritizing creation of engaging content over brand and price. One of the key success factors for any Product or Service is that it must understand the user’s pain points and eliminate those with an easy-to-use and human-centric approach i.e. It must be Designed for Humans.

Considering the resourcefulness and customer-centric approach since beginning of the product design can really make a difference to your product and can deliver joyful UX Experiences for both web & mobile apps.

As a matter of fact, evolution of a cordless phone (with push-button dial-pad) in 1970s to a single-button iPhone of 1990s was a consequence of nothing else but fulfilling users’ needs and creating an elevated User Experience.

Let’s embark upon a journey to creating usable and meaningful products and Engaging User Experiences for our mobile and web apps.

Tips to Improve UI/UX in Web & Mobile Application

Working on a few factors you can increase the user experience of your web & mobile application. To help you out we have listed some of them below :

  • Maintain Uniformity

It’s better to keep the design of your app uniform throughout the app. Doing so allows users to find familiarity within the app and easy to use. Uniformity in design must not be limited to icons and buttons but also color and pattern be the same.

  • High Loading Speed

Loading speed is one of the most important aspects of UX design. If your site takes more than 3 seconds to load, you are probably going to lose a potential customer. Customers choose to opt for applications and sites with a shorter loading span. Higher loading time obtains a higher bounce rate.

  • Use of Conventional Elements

Using simple and conventional elements helps customers to use the app seamlessly without any confusion. Elements Such as buttons and symbols must be used in same way as designed in most of the apps. The less confused customer will get the higher chances for your application to be successful.

  • Make It Interactive

To make users connect easily try to make user app as interactive as possible. Users should feel the freedom of navigating from one window to another seamlessly.

  • Keep Design Simple and Normal

You must keep the design of your application very simple and straightforward. Users must find it easy to navigate your application. The aim of your app should be to provide maximum results to users with the minimum number of inputs.

  • Improved ROI and User Satisfaction

App with impressive design presents customers with appealing content and easy navigation, providing them an excellent experience on your app. A satisfied customer tends to recommend apps to others increasing the uses on your app, hence increasing the ROI. 

  • Saves Time and Money

Time spent in creating a magnificent UX for web & mobile applications is time worth spending. A happy and satisfied customer is the result of excellent user experience. A flawless product doesn’t require frequent updates, saving you valuable time and money. 

  • Helps your app to get featured on play store

The number of users who appreciate your products determines whether it’s good or not. Positive reviews and ratings will certainly help your app to be on the top. Getting featured on the play store will help you in acquiring more customers.

Best Practices to Enhance Mobile Application User Experience

Simple Login Screen


While simpler signup & registration process enhance the experience of users, a complex process tends to frustrate them.  


Including a simple login screen with easy registration process is among the best practices to enhance user experience of mobile apps. Make sure to ask only the minimal required information from the users. 


Be Concise and Clear


Mobile phones are known to provide a completely different experience than websites. Display screen of mobile phones are much smaller in size & makes it difficult for users to view information. Therefore, make sure to be concise in whatever information you have to mention in website.

Moreover, users shouldn’t be confused & able to determine the working of a specific design element in webpage works.


Assure Security


Include security badges to ensure the safety and security of users’ personal information. If a user is concerned about the security of their personal information, they will not submit their credit card or other sensitive information. Before collecting data such as location, ask your consumers and provide them the option to opt out of tailored advertising.


Provide personalized User Experience


Personalization allows users to have a more personalised and relevant experience. Personalize the user experience wherever feasible by displaying appropriate content and material in the app based on user data. 


Provide customers with specific merchant discounts based on their area, for example. The more closely an app’s experience matches a user’s needs and preferences, the more likely they are to use it again.


Taking it a step further, putting the user’s name on the screen and in messages is a simple and effective approach to personalise. For the greatest results, only show hyper-relevant material to each particular user. The user will be irritated if you utilise too many push notifications or send them irrelevant stuff.



You should build apps to provide an experience that encourages customers to use your app more consistently. You should begin applying best user experience practices for your web and mobile application in order to achieve this.


When creating applications, keep the user’s goals in mind. You should test your application as often as time permits. Your app will be more interesting and valuable for your users if you implement these ideas.

Are you looking for guidance/ help with User Experience for your existing/ upcoming Digital Product?
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