If your message is passed but the audience does not remember it, does it really happen? Your message or information shared probably gets ignored if it’s not in a digestible form. Improving visuals of your content can significantly increase the amount of information received and absorbed by the users. Visual content is not just about videos and photos, Designing aesthetics when used in the right direction can make interactive text content.
We have shared a list of good practices that every designer can follow to improve the quality of visual content.
8 Tips For Designing Visual Content
If you think good design is expensive, you must look at the cost of bad design. Follow these design practices to ensure that your design is visually appealing and effective.
- Color- Color Psychology Plays a pivotal role in brand selling. Though, using several colors in a single layout is not recommended.
- Typography- Typography is an art of arranging letters & text in a way that makes it legible, clear, & visually appealing to the readers.
- Layout- Content must be presented in a way that guides users in a logical hierarchy. Every Element in the layout must be aligned with each other to maintain consistency.
- Callouts- Use callouts to emphasize the importance of any facet of an article or other information on a web page.
- Space- Make efficient use of whitespace or negative space. Stuffing your layout with too much information can result in cognitive overload.
- Illustration- Illustration when matched with the tone of the subject helps to determine the personality of design.
- Iconography- Iconography is a visual language that represents the functionality features, & content of the layout. Icons used must be simple & easily understandable by the users.
- Simplicity- Simple design Tends to get things faster, more easily, and efficiently as it is more aesthetically pleasing.
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