The initial page that visitors see after clicking on your banner ad, PPC ad, or promotional email is referred to as a landing page. It might be a distinct page designed for search engines or a specific page on your website.
Visitors are directed to certain actions on landing pages, such as making a purchase, completing registration, or subscribing to your email list.
The effectiveness of your marketing campaign is frequently determined by the landing page. While creating a high-converting landing page represents a good return on investment, a bad landing page can cost you a fortune.
How long should a landing page be?
Is it better to go long or short? There is no one-size-fits-all solution. If the offer is free, a short copy usually works better. Longer copy performs better when asking for money. The longer the copy, the more money you have.
When the offer is free, cheap, or otherwise not threatening, short copy performs well. It’s also great for impulse purchases or purchases that give you a good feeling.
When rational thinking and analysis are important components in purchase decisions, longer text can help you build a stronger case by including explanations, proof, and testimonials, among other things. When selling products that require more information, use the longer copies.
Steps to create high-converting landing page
Identify your audience
Make sure the landing page is targeted towards a specific demographic. Understand your target audience’s problem, need, and desire. With a specific person in mind, write the copy.
Create multiple versions of your landing page. If you plan to generate visitors to it via advertising and run a variety of adverts. They can be basically the same, but the headline and copy should be changed.
Define your most-wanted action
On the landing page, your CTA is the only action that people should do.
If your product is pricey or complicated, it’s usually best to merely collect their email address and nurture the relationship through email.
If you’re selling less expensive and/or straightforward items (such as wine or socks), go straight to the sale. Therefore offer a free trial if your product is software.
Define your message
You’re familiar with your target audience, their problem, and the solution you’re proposing.
Make an easy-to-understand message out of that. Because there’s no way to tell what will work ahead of time, make a few hypotheses and split test them.
Design your landing page
Your Call-to-action is set up, you know who your target audience is, and you have a guess as to which offer will appeal to them. How do you create a landing page that inspires them to act?
To begin, make a list of all the elements you’ll need to create high-converting landing page.
Put it all together
Put your page layout and copy together and upload it to your site once you’ve finished. Use basic URLs that are easy to remember.
On Google Ads, such URLs frequently result in higher click-through rates. When a searcher types “oil rig job offers,” an ad with a keyword-rich URL is more likely to be clicked.
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