Role of Social Media in Business Growth

Social media

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Nearly one-third of the entire population uses social media. According to Statista, the number of worldwide active users of social media will rise to a whopping 3.02 billion by 2021. It clearly states the massive role social media can play to make your business a big success.


On the other hand, if you are not working towards building a strong presence on social media, it’s evident your customers will choose your competitors over you. Social media is the best way to connect with the people who love your brand and those who haven’t heard of your business yet. Below we have listed a few ways on how social media can help you to grow your business.

Increased Leads

Increased leads through social media


The biggest advantage of using social media is generation of high quality leads through advance targeting. According to the Social media examiner’s report, more than 65% of small businesses use social media for lead generation. A great place to start it by generating content and sharing it on social media. The content needs to be compatible with your brand and the interest of your followers.


Few tips on how you can do the same: 


  • Designing appealing graphics that match your brand.
  • Writing engaging content for your audience.
  • Must include call-to-action with a sense of urgency.

Improve Search Engine Ranking

Search engine ranking with social media


When you post regularly on your social media pages it results in improved search engine ranking. You must be wondering how? But when the intensity of your posting increases it improves the authenticity of your domain hence results in improved search rankings. But it’s not just about that, many customers will interact with your social media page before your website.


Posting relevant content will help them to understand what your brand is all about before making a purchase. The more visits you get on a social media profile will boost the ranking of your social media profiles. Hence, chances of their appearing on top ranked pages will get increased.

Drive Traffic

Drive Traffic


Ignoring social media platforms can cost you losing organically generated traffic on your website. This means your traffic is generating from the same number of users already following you. That doesn’t seem like a good idea, in order to increase traffic on your website you must expand your brand reach. But you must be wondering how to begin and what’s the most appropriate way to start Social media marketing.


For starters, you can create a company profile on each social media platform and share relevant content on each of them. It’s been proved that having an effective online presence will encourage users to go through your sales funnel and eventually make a purchase.

Keep an Eye on Competitors

Competitor Analysis


It may sound a bit off but social media is a great way to keep track on your competitors. It allows you to monitor your competitors’ performance. Moreover, you can get an idea about what kind of post they are posting and their way to engage with their followers. Analyzing your competitors can help you learn from the success and mistakes of them. As its been rightly said by Warren Buffett


“Smart people learn from their mistakes but the real sharp ones learn from the mistakes of others”.


 Learning from their strategies can be beneficial but doesn’t mean to copy them, what works for them might not work for you. There are several tools available to person competitive analysis but before choosing one you must check it meets the requirements of your marketing team.

 Develop Trust with Customers

Trust in customers


Social media is not just about promoting and selling your products. In Fact, it gives you an opportunity to build trust among your followers. According to research conducted by a social media examiner, around 80% of marketers agreed that social media is an effective way to build trust among your customers.


An effective way to develop a loyal fan base is by creating and posting unique, genuine, and relevant content through your social media handles. However, you can also collaborate with influencers to provide the authenticity of your content and services. Customers find it easy to relate their story with that of the influences, hence it becomes easy to gain their trust.

Create Brand Recognition

Brand Awareness


People usually buy from the brand they recognize and have trust in. Therefore, it becomes important for your brand to be well recognized by the target audience. Social media is faster and more trustable than traditional media. It can put your brand directly in front of your target audience and make them think about your brand even when they are not.


Investing time in creating and sharing relevant content, images, and graphics can help your business big time. Placement of logos and other content also plays an important role as it leaves a long-lasting impact on customers’ minds.

 Maximize Conversions

Conversion Rate


Driving a high quantity of traffic on your website isn’t the only goal for any business website. Converting those traffic into paying customers is equally important. But how can you convert that traffic into loyal paying customers?


  • Add a strong CTA (Call-to-action) 

Putting a strong CTA is important as it completes the whole purchasing cycle, adding it motivates the users on what to do next. Ignoring this aspect can demotivate and confuse the users, which can affect your business. A CTA must be appealing and eye-catching, encouraging users to take action.


  • Organize Contest, giveaways, and offers

It is one of the most effective ways to generate sales and would be super helpful in keeping your customers engaged. Organizing Contest and giveaways can be fun, entertaining, and help in increasing brand awareness of your product and services.

Satisfy your customers


Gaining a new customer is hard, losing a customer is harder, but retaining an existing customer is easiest of all. Which is why you should put customer satisfaction at the top of your priority list. Using Social media assists you in connecting and monitoring your customers, analyzing their problems, and how you could serve them.


Providing personalized customer service would be an effective measure to satisfy customer & social channels help you do just that. It includes:


  • Broadcasting stories, events, offers, etc to your customers.
  • Monitor the views of customers about your brand, is it positive or negative.
  • Analyzing & solving issues customers are facing with your products and services.

Learn more about your customers


Social media is capable of generating a huge amount of real-time data about your customers. You can analyze the data to make better business strategies. Most of the social media platforms provide a deep insight into the geographic location of your audience.


It can help you analyze what type of content is engaging users and providing value to your business. Using them can help you make smarter decisions for your business. 



For any business, social media marketing is possibly the best & most cost-effective way for advertising strategy. You can also choose to run paid advertisements but make sure to start small to see the outcomes. Investing a little time & money on social platforms you can increase the conversation rate and get a return on investment.

Final Words

Now, when you have a better understanding of how social media can impact your business, it’s time to take appropriate actions.


But remember not all types of content and strategies are going to do wonders, you must test each of them and keep improvising. These techniques might take time to show results but the final results might surprise you.


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