Why Website Speed Matters

Google has indicated Website speed is one of the signals used by its algorithm to rank pages. Page speed is also important to User Experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page.

Why Website Speed Matters?

• Between 2000 and 2016, the average human attention span has dropped from 12 to just 8 seconds.
• 47% of consumers expect a web page to load within 2 seconds or less.
• 40% abandon a website that takes more than three seconds to load.
• 79% of shoppers who are dissatisfied with a website’s performance are less likely to return.
• One second delay reduces conversions by 7%, page views by 11% & customer satisfaction by 16%.
• Mozilla made its pages 2.2 seconds faster, their Firefox browser saw 60 million additional downloads per year.

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